Using videos within Evaluation

Each production really must include some videos as part of their Evaluation (otherwise you lose up to 8/20 marks for including only Basic use of ICT (images, hyperlinks, embedded YouTube clips).
As you work through the final stages of editing you have opportunities to create some of these. Remember the 7 Evaluation Qs:

• In what ways does your media product use, develop or challenge forms and conventions of real media products?

• How does your media product represent particular social groups?

• What kind of media institution might distribute your media product and why?

• Who would be the audience for your media product?

• How did you attract/address your audience?

• What have you learnt about technologies from the process of constructing this product?

• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

There are various examples of videos (and podcasts) you could do for these:

• In what ways does your media product use, develop or challenge forms and conventions of real media products?

• How does your media product represent particular social groups?

Provide footage/stills of your production and of 'real media texts' and discuss the links. Be detailed and specific.

• What kind of media institution might distribute your media product and why?

Over footage of your idents and existing companies' idents (and maybe footage from relevant films they've distributed) discuss your findings. You could also include shots showing how distribution companies use YouTube, MySpace, Facebook and their own company/individual film websites to market their films

• Who would be the audience for your media product?

• How did you attract/address your audience?

Here's a good example - though the spelling isn't great and some titles aren't on screen quite long enough!
This is a brief Powerpoint from another student on addressing the audience.
This is another example of a student's blog addressing this question
You can read more on audience theory at http://www.aber.ac.uk/media/Students/pph9701.html and http://en.wikipedia.org/wiki/Audience_theory

• What have you learnt about technologies from the process of constructing this product?

Video yourself editing, talking over what you're doing. Track back through some of the steps you took in Garageband and Livetype. Don't forget your blog, use of the web for research etc - you can video yourself clicking through relevant pages, or take screengrabs and import these into iMovie adding a voiceover.

• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Take shots/scenes from each to show how you've progressed - in your framing/cinematography; mise-en-scene (including costume, make-up, SFX); use of sound; editing. Note the link to your AS exam - your coursework should reflect learning from this, including use of semiotic terms.

Here's an example from a student in Cambridge; she's taken her production and added titles, rather than voiceover, to expand on what she's done and why she selected these shots:

If you were impressed with this, why don't you leave a comment on her YouTube page and tell her so!