Sunday, 9 January 2011

use of cut 2 black/fade-in + hybridity

I highlighted this on an A2 blog; a trailer for a film which exemplifies the use of cuts to black and then fade-in, accompanied by an audio leitmotif (a recurring sound effect).
A trailer is a very different format from a film opening, but this example is also useful for how it highlights a recent trend - sparked by the zom-rom-com Shaun of the Dead and now, eventually, being picked up by Hollywood - of oddball hybrids: blending binary opposite genres with no seeming common ground.
If toiling still for ideas this could be fertile territory to consider.
The trailer is embedded below; an article with more examples can be found at

What do YOU make of this new move towards unconventional hybrids? Your comments, as always, welcomed

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