The BritishCinema blog tag on audience (and more) too.
The DCMS (UK government Department for Culture, Media, Sport) did a lengthy report on film audience in 2012.
|You can see why the hybrid rom-com is preferred to the romance film!|
Written for A2 work, so the example comes from that, but generally most of this applies to you guys as well...
- MULTIMEDIA: embedded links aplenty + relevant images
- LAYOUT: (within his blog frame width) neatly laid out, no excessive/random blank space, an attempt at sub-headings
- EVIDENCE: there is some evidence offered up, not just Rob's hunch; he links target audience to prominent, frequent appearances in magazines and sets out their target audience
- MULTIPLE AUDIENCES: addresses both primary/core and secondary/crossover audiences
- MULTIMEDIA/PRIMARY RESEARCH: in some ways the key thing: no video content. Note I've put 2 things here, including 'primary research', by which I mean original, unique research (secondary research is using existing materials - books, web resources etc; egs of primary would be opinion polls, content analysis, semiotic analysis). There are some good past examples of this; very few from this year. You want to initially establish that there is some brand/band recognition amongst your initial target audience (a draft audience essentially until you've researched whether your act/track will work with/has appeal for that audience), which you can do with simple questionnaires (visual stimulus Qs are key), playing track; can also be wider based, looking for confirmation of interest in the genre within your stipulated audience.
- LAYOUT: simple points: use the caption tool; make sub-headings stand out as I do
- EVIDENCE: the video points are relevant here, but also using + quoting these magazines' published statements about/guides to their target audience would help enormously (publishers have to provide this for advertisers so that they can intelligently target their advertising, a task you yourselves have with reference to the mag ads). You might also try google/newspaper/magazine searches and see whats been written about this band/genre's audience (books as well as articles) - widening the secondary research.
- MULTIPLE AUDIENCES: distinguishing between the mags cited is useful, and would enable this group to consider targeted + differentiated ads, something I've recommended you all do (initial teaser style + main; or simply plainer + more complex ads) - you can find each mag's fees for full/half... etc page ads, and produce different size ads too. What's missing though is a more detailed demographic breakdown: differentiate/discuss appeal to M/F; homo/heterosexual; ABC1/C2DE; Caucasian/ethnic minority etc. Not every demographic is necessarily relevant, but its worth breaking down - again, links to potential video-based evidence. Can you say you've done any research to back up your claim that a certain age is core, with diminishing appeal to younger/older?
- PROFILE: you may have done this (some of you have) for your treatment: a pen profile of a typical audience member(s - maybe 1M/1F) - an actual photo + breakdown of the characteristics/wider interests/cultural tastes of this individual, an idealised, archetype of the fanbase/target audience
- THEORY: with the above point you could draw upon Bourdieu's theory of cultural capital (which I've blogged on), but there are so many opportunities here not just to artificially insert theories + terminology, but to really engage with and apply some of these (which will greatly assist your exam efforts). Consider, for example, what motivation your textual ideas might offer up to an active audience if you apply the uses + gratifications model (which I've multiply blogged on)
Similar points apply to work on 'organisation of actors, locations...' - too little explicit evidence of much beyond 'this was close by/convenient' or 'we knew x and they were available' or 'it just so happened what they wore on the day suited our ideas'!!!!