Excellent bit of work here from Chris Lawrence, co-director of last year's highest-rated AS production. This kind of approach not only works well within a main blog, but can be used creatively within a subsidiary blog (named something such as '[your film title]film', eg mistakefilm.blogspot.com) set up just as many film companies now do to promote the film. This could feature cast + crew interviews, 'exclusive' bonus clips ... and even a competition to produce a music video using the footage supplied on this blog!!!
If you want further inspiration, read http://asmediafilmopening.blogspot.com/2010/03/art-of-vodcast.html and http://asmediafilmopening.blogspot.com/2010/05/using-videos-within-evaluation.html
Nice!
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