you can find more on the Evaluation overall in this hub post.
OCR Q5 ATTRACT AUDIENCE: How did you attract/address your audience?
Consider the active steps that might have helped promote and gain publicity for, awareness of, your film.
Attracting an aud doesn't just mean using glamorous actors! How did you publicise, promote your film? Did you engage in viral marketing, releasing entertaining snippets during production? Teaser clips? Preview screenings with a sample target audience (perhaps hoping that they'd generate more publicity through word-of-mouth, as well as providing key feedback on what was/wasn't working for the target aud)? Behind-the-scenes featurettes? Interactive blog features? What social media did you use? Use screenshots from FB (just ensure you protect any personal info!!!), Twitter etc, + from YouTube showing comments/no. of views (you can include my channel too for this).
UK-EQUIVALENT STUDENT EXAMPLES:
Poppy: vodcast which could be much better illustrated, but is a succinct breakdown of the target audience:
Here Poppy uses YouTube's annotation tool to good effect!
Molly: blog post that isn't so well presented but is thorough and clearly demonstrates a lot of exam-centred learning too.
Here Molly uses the YouTube annotation tool - and its a smart move to make this clear as she does!!!
Use p.12-15 of guide: