Thursday, 7 April 2016


you can find more on the Evaluation overall in this hub post

OCR Q4 AUDIENCE: Who would be the audience for your media product?
OCR Q5 ATTRACT AUDIENCE: How did you attract/address your audience?

- CIE Q2a 'how does your product engage with audiences'

Marketing is part of distribution, but you can also consider marketing here, explore how your film MIGHT be marketed. It is advantageous if you have set up any spin-off social media, but can also think about your blog and YouTube channel as 'real-world' means of engagement.
Consider the active steps that might have helped promote and gain publicity for, awareness of, your film.
Attracting an aud doesn't just mean using glamorous actors! How did you publicise, promote your film? Did you engage in viral marketing, releasing entertaining snippets during production? Teaser clips? Preview screenings with a sample target audience (perhaps hoping that they'd generate more publicity through word-of-mouth, as well as providing key feedback on what was/wasn't working for the target aud)? Behind-the-scenes featurettes? Interactive blog features? What social media did you use? Use screenshots from FB (just ensure you protect any personal info!!!), Twitter etc, + from YouTube showing comments/no. of views (you can include my channel too for this).

A good starting point, one you will have blogged on from existing films: how you framed (and communicated to the audience) who the central protagonist is - point-of-view shots, central framing, angles...
Have you used narrative enigma to draw in and 'hook' your audience?
Have you used humour (perhaps a false scare)?
What knowledge would a viewer need to follow your preferred reading?
Have you employed regional accents, dialect? Slang [aka 'teen skatz'; give specific egs!]?
Remember: representations are relevant here - briefly note how your choices here touch on your audience.
Presumably you've provided the audience with a 'priviliged pov' (they can see more than any single character can; s-rev-s is one common eg, but also opening est. shots), but perhaps you've included specific pov shots (or others, eg tracking) to signify the protagonist? Are we encouraged to identify and/or sympathise with one particular character (perhaps they're on screen first/more often; we get their povs?)
Is there any focus on the body? Laura Mulvey, a feminist critic, argued that audiences are typically positioned as male; the camera lingering on a female body positions us as a male, heterosexual viewer.
Have you used specific genres of music?
Have you used sound to lead the audience, but (espec for horror) also as an example of genre signifiers which much of your target audience might enjoy? Which other genre signifiers have you used?
Have you employed gore or (within the limitations of a school production) sexual content to attract an aud (refer back to the male gaze)?
Have you used intertextuality? (references to existing texts, eg posters within a room you've shot in; character names - if you want to explore some theory, this is an example of postmodernism)
You can AND SHOULD add some self-critique: 'here we tried to ... but this wasn't completely successful'

Poppy: vodcast which could be much better illustrated, but is a succinct breakdown of the target audience:

Here Poppy uses YouTube's annotation tool to good effect!

Molly: blog post that isn't so well presented but is thorough and clearly demonstrates a lot of exam-centred learning too.
Here Molly uses the YouTube annotation tool - and its a smart move to make this clear as she does!!!

Use p.12-15 of guide:


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