Monday, 3 May 2010

Elm St remake shows horror appeal

One of the basic tasks you have to fulfil for Media coursework is to show that there is an established audience for the genre you've chosen to work in, whether film or (for A2 from 2010-11) music video (+ poster + mag). Many of you have worked in horror; I've highlighted many examples from this regular FilmGuardian box office overview which you can check on the BritCinema and coursework blogs, but here's an excerpt from a very timely one:


A Nightmare On Elm Street scares up good business to take US No 1

Freddy Krueger's return is a sweet dream for Warner Bros as it prepares to mop up horror-film fans in the coming weeks when Iron Man 2 is expected to dominate
A Nightmare On Elm Street
He's back … Freddy Krueger in the new A Nightmare On Elm Street
The winner
Warner Bros' remake of A Nightmare On Elm Street, from its wholly owned production company New Line, went top of the pile on an estimated $32.2m (£21.1m). The studio has got to be happy with that, bearing in mind that the movie features no A-listers, would not have cost the earth to make, and will remain the only big horror in the market for a while. A few more weeks of modest holdover business beneath the radar of Iron Man 2 and Warner Bros top brass should be expecting a theatrical run to the order of $65-75m before they unleash it on DVD.

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