CIE EVALUATION overview with UK comparison guide

NOTE: This is formally named the CREATIVE CRITICAL REFLECTIONYou are marked not just on answering the question, but also for:

• creativity in how you do so
• using critical theory and self-critiquing
• use of technology to do so

In practice, you should take 1 of 2 approaches:

1. Create one SUBSTANTIAL creative text for each answer, AND/OR...
2. Recycle a format or spread it across multiple Qs so you've got multiple creative approaches for each Q.  It makes sense if you've spent any time on creating a set!

These often won't be ideal for actually answering the question, so make sure you fill in any gaps with some combination of well-illustrated:

• PowerPoint/Prezi
• blog post content
• video/vodcast

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This is a 'hub' post for BOTH the CIE version of the AS Media Evaluation AND the UK (OCR) spec on which its based.  Use the hyperlinks below to find specific posts/guides on the 4 CIE/7 OCR questions. See here for CIE blog guide.

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IN THIS POST:

• The 4 CIE AS Evaluation ('creative critical reflection') questions
• A suggestion to split both Q1 and Q2 into two (though presented in one post for each full question)
• Comparing the UK OCR and CIE Evaluation questions so you can make use of past students' responses to get pointers and inspiration
• The 3 'AOs' (assessment objectives): how its marked
• The level descriptions (L5 = A, L4 = B/C, L3 = D/E)
• A list of some terms/concepts you could try to include somewhere within your evaluation
• Ideas for 'creative' presentation and for evidencing/using a range of technologies (linked to marks!)

THE FOUR CIE AS EVALUATION QUESTIONS

In practice I will consider these as SIX questions, splitting Q1 + Q2 into two; in short (click hyperlinks for individual guides): 

Q1a: how you used or challenged CONVENTIONS
Q1b: REPRESENTATIONS of social groups/issues
Q2a: how you engaged with AUDIENCES
Q2b: how might it achieve DISTRIBUTION
Q3: DEVELOPMENT of production skills throughout the entire process
Q4: how you integrated TECHNOLOGIES (software, hardware, online) in the project
 

THE UK OCR + CIE AS EVALUATION QUESTIONS COMPARED with hyperlinks
So you can grasp how these will link with your FOUR questions I've plotted below how these link. In time there will be more CIE blogs to compare with, but for now UK OCR blogs are a key resource for you

SUMMARY COMPARISON (= means very similar to!)
CIE Q1a CONVENTIONS =  OCR Q1 CONVENTIONS
CIE Q1b REPRESENTATIONS = OCR Q2 REPRESENTATIONS
CIE Q2b DISTRIBUTION = OCR Q3 DISTRIBUTION (+ exam links post)
CIE Q2a AUDIENCES = OCR Q4/Q5 AUDIENCES
CIE Q4 TECHNOLOGIES = OCR Q6 TECHNOLOGIES
CIE Q3 DEVELOPMENT = OCR Q7 DEVELOPMENT

OCR Q1 CONVENTIONS: In what ways does your media product use, develop or challenge forms and conventions of real media products?

- CIE Q1a 'how does your product use or challenge conventions'

OCR Q2 REPRESENTATIONS: How does your media product represent particular social groups?

- CIE Q1b 'how does it represent social groups or issues'

OCR Q3 DISTRIBUTION: What kind of media institution might distribute your media product and why?

- CIE Q2b 'how would it be distributed as a real media text'

OCR Q4 AUDIENCE: Who would be the audience for your media product?
OCR Q5 ATTRACT AUDIENCE: How did you attract/address your audience?

- CIE Q2a 'how does your product engage with audiences'

OCR Q6 TECHNOLOGIES: What have you learnt about technologies from the process of constructing this product?

- CIE Q4 'How did you integrate technologies - software, hardware and online - in this project?'

OCR Q7 DEVELOPMENT: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

- CIE Q3 'How did your production skills develop throughout this project?'