Star Trek box office audience statistical analysis

This post focuses on the LA Times' box office coverage, which provides very specific audience breakdown and analysis.

The headline above is from Gant's column on the UK box office, matching a more common downbeat view on the film's fortunes and prospects (its still on wide release), noting:

Star Trek Beyond may have suffered from director JJ Abrams’ exit into rival franchise Star Wars (he remains as producer). Or fans might have been more excited by Benedict Cumberbatch as the main villain last time around, with Beyond baddie Idris Elba less proven at the box office. And Paramount may have struggled to persuade broader audiences to see a third Star Trek film.

Critics and audiences have been highly positive, but the film has failed to crossover to a wide US or UK audience (RT)

BoxOfficeMojo provide a comparison of all 13 movies in the franchise; the current release needs a major boost from China and elsewhere to ensure the franchise will continue to ... live long and prosper

The various box office columns (global, US, UK) in the Guardian make for great reading and will teach you a lot about how the industry works, and provide very specific examples that might help you in exam and/or coursework efforts. Variety and many others also provide in-depth, highly informed analysis and commentary - you can keep an eye on these by adding RSS feeds to your own blogs.

This example is from the LA Times, which you'd expect to be highly versed in industry practice as Hollywood is in its turf. The fragment I picked out below comments on:

Filmmaker talks STRESS and TEAMWORK

The question is not whether filmmaking is stressful. It’s how you’re going to deal with the stress when it inevitably comes your way. Stress is a physiological survival mechanism. It’s our body’s way of telling us to run away from dinosaurs and hide in a cave. But it’s also philosophical ⎯ it’s something we can overcome. Some of the most productive, well-respected filmmakers in the world deal with stress on a daily basis. And they’ve learned how to put it in its place.
“I feel stress a pretty good amount of the time,” Jonathan Bregel, director at Variable, told us. “It comes with the territory. Since filmmaking involves so many relationships and dynamics, it’s just inevitable. The trick is to be aware of it and know how to manage it.”

If I didn’t have this team, I’m certain I’d either be living in a cabin in the woods, or I’d be a completely jaded 27-year-old filmmaker.

See the musicbed blog post for more. They add in this:

Learning to manage stress is such an important skill in a creative life. It can make or break you. We love Jon’s solution: to surround himself with a diverse group of friends and collaborators, people who can share the creative weight, ground him in his life and purpose, and give him the confidence to not only overcome his stress but to push himself to new creative heights.

If you have tips on how to manage create stress, leave them in the comments section below. Hear more from Jonathan Bregel in our feature-length documentary MAKE. Watch it now on Vimeo On Demand.

Want more tips for a healthy creative life? Check out these articles, packed full of wisdom:

• 5 Important Forms of Creative Rest
• Why We Made A Feature-Length Documentary
• The 5 People Every Creative Needs in Life
• The Importance of Empathy: A Guest Post from Ryan Booth
• The Art and Craft of Editing

SCREENPLAY 3 keys to engaging protagonist

See noFilmSchool.
Distinction, empathy and impetus are the 3 aspects picked out, with examples from commercial films, notably Drive, 40 Year-Old Virgin and Unforgiven; sample:

Let’s go back to our example characters, starting with Ryan Gosling in Drive. His desire to help his neighbor out of a violent situation, despite the fact that he’s falling in love with the man’s wife, is something we can empathize with. That sacrifice and emotional duality is what causes us to relate to him as a human being and creates a personal connection with us as an audience.

CINEMATOGRAPHY 7 cinematic gimbal or handheld shots

Here are the seven camera movements mentioned in the video:

• The push in/pull out
• The boom shot
• The truck/dolly shot
• The follow/lead shot
• The orbit
• The rotate
• The tilt

See NoFilmSchool for more.

Democratic digital opened up elite industry?

Tangerine dream? This iPhone-shot movie had critics raving, and is cited below as an example of why we should celebrate the passing of 35mm and its replacement with digital. (NB: the trailer features strong language) Read more at theverge.com, BBC, Techradar, Guardian and nofilmschool.

Most articles about digitisation tend to bemoan the undermining of celluloid and the 35mm film, but this one celebrates the democratising improvements it has brought about, shaking up a conservative industry with high barriers to entry.
Sample:

The problem with 35mm was always the price tag – just the film itself was gougingly expensive. Movie-making was a club with lunatic entry fees. Like all such clubs, some meritocracy was long overdue. Digital unlocked the gate financially and then, in turn, creatively. 

Take a movie like Tarnation, made in 2003 for the oddly precise sum of $218 (like most numbers in film, there was small print, but the gist remains intact). Its creator, Jonathan Caouette, wasn’t a director in any conventional sense. He was a smart kid from a baroquely troubled family, and rather than write a script to tell its story, he imported old snapshots and shards of home movies on to a brightly coloured desktop iMac, tweaked them, arranged them, and turned life into art in a way that would previously have been impossible.

In the world of big-league filmmaking, ones and zeros conjured all manner of spectacle: think of the computer soul of Gravity, returning the blockbuster to a state of childlike wonder. But in the wider world, the changes were even more profound. It hardly felt like a coincidence that last year’s Tangerine – the beautifully, casually radical story of a pair of trans women in wildside LA – was shot on three iPhones. It wasn’t just that they gave the film its non-stop momentum, or that this was the kind of movie that would have been murderously tough to get financed in the past. It was that it felt like a part of the wider explosion of culture, made with a device a billion people know the feel of, a contribution from an artform not yet ready for the museum, still rudely vital.

Celluloid is strictly for nostalgists. Digital technology saved a dying medium.

Colour semiotics - shading the psychology

http://nofilmschool.com/2016/06/watch-psychology-color-film

Call sheet NoFilmSchool templates

http://nofilmschool.com/2014/05/download-free-call-sheet-template-cast-crew-call

Martin Scorsese: An auteur's advice

Inspiration of Shane Meadows' 5-day shoot £48k Le Donk and Scor-Zay-Zee (at least for half the title!), Marty has, to use William S Burroughs' phrase (also a song), words of advice for young people...

I’m often asked by younger filmmakers, why do I need to look at old movies -- And the response I find that I have to give them is that I still consider myself a student. The more pictures I’ve made in the past twenty years the more I realize I really don’t know. And I’m always looking for something to, something or someone that I could learn from. I tell them, I tell the younger filmmakers and the young students that I do it like painters used to do, or painters do: study the old masters, enrich your palette, expand your canvas. There’s always so much more to learn.

http://nofilmschool.com/2013/06/martin-scorsese-school-old-movies-essential

AUDIO guides on multilayering audio for dynamic sound

http://nofilmschool.com/2016/04/how-many-layers-take-make-audio-dynamic-a-lot

CIE blog improvements summary

Research + Planning improvement points

(1) review/proofread, especially for presentation: well illustrated? hyperlinks? embedded material [not links to this]? no small text? clear sub-headings? embedded material? any 'TBC'? logical post order/date? 

sans spacing!

This is obviously a HORRIBLY presented post!!! Text should never be allowed to dominate on a blog post, especially a long one. It was worse until I at least added some space between points! [see screenshot fragment] Oh ... and tags! No hyperlinks, almost no imagery, nothing embedded (though clear sub-headings, font + colour + size variation...)

(2) ****is your journey clear?**** have you reflected on shoots, edits, feedback? posted alternative versions you tried in editing? evidenced FCPX tools you used over time? is there detail on each shoot? DETAIL on each edit (what changes, why; evidence of experimenting: short scenes with different edits [eg FX]; any feedback on this cut; how this cut reflects previous feedback; tools used; planned further changes...); have you used podcasts to anchor the sense of journey? 

(3) are post titles clear and specific? have you used a numbering system? are links lists absolutely comprehensive? (examiners often skim, so links lists really help secure marks) 

AUDIENCE uses and gratifications

SOURCE: http://visual-memory.co.uk/daniel/Documents/short/usegrat.html;

One influential tradition in media research is referred to as 'uses and gratifications' (occasionally 'needs and gratifications'). This approach focuses on why people use particular media rather than on content. In contrast to the concern of the 'media effects' tradition with 'what media do to people' (which assumes a homogeneous mass audience and a 'hypodermic' view of media), U & G can be seen as part of a broader trend amongst media researchers which is more concerned with 'what people do with media', allowing for a variety of responses and interpretations. However, some commentators have argued that gratifications could also be seen as effects: e.g. thrillers are likely to generate very similar responses amongst most viewers. And who could say that they never watch more TV than they had intended to? Watching TV helps to shape audience needs and expectations.

CIE EVALUATION Q4 integrating TECHNOLOGIES

you can find more on the Evaluation overall in this hub post.

CIE Q4
HOW DID YOU INTEGRATE TECHNOLOGIES - SOFTWARE, HARDWARE AND ONLINE - IN THIS PROJECT?

***You MUST analyse your technology use in the Evaluation, including this question, in your answer!!!***

****You also MUST consider how you INTEGRATED technologies - combined and used these for multiple purposes (eg editing and YouTube for R+P and Evaluation, not just for the final film opening)**** 

Consider how YOUR COMPANY might benefit from or be penalised by digitisation - apply your exam-centred work, all that instiutional knowledge on how the highly converged, digitally disrupted film industry works...

scroll to the bottom for examples of UK-equivalent answers

creativity and technology TiP ... green screen yourself into the shots! As we did with my Media Technician John in this example:

CIE EVALUATION Q3 DEVELOPMENT OF PRODUCTION SKILLS

you can find more on the Evaluation overall in this hub post.

CIE Q3
HOW DID YOUR PRODUCTION SKILLS DEVELOP THROUGHOUT THIS PROJECT?

See this post for a list of points you can consider, and also a suggested framework.

This is quite similar to the UK Q7 - have a look at Kate's answer  or Curtis' (both a plain blog post). Molly's was very thorough and more multimedia - here's her 3-part answer:

Tilly, who reflects here on having delivered an unsatisfactory AS production (she produced a new film and blog the following year), provided vodcast and well presented transcript; this may inspire you - its a simple but effective way to achieve most of the filming required, a fairly easy job to later edit in screenshots and clips etc

More guidance below the line...

CIE EVALUATION Q2b DISTRIBUTION

you can find more on the Evaluation overall in this hub post. 

OCR Q3 DISTRIBUTION: What kind of media institution might distribute your media product and why?

- CIE Q2b 'how would it be distributed as a real media text'

**I've just added a lengthy post specifically using the horror distribution example...**

This is a key Q for exam prep, not just coursework, so obviously keep going back to the WT/Warp comparison with specific examples (but you'll be drawing on more for wider contexts). I've given a new (2019) 8-part stepped guide, but retained 2 older versions below as well. Use cinema blog tags etc to find useful posts, but also make use of handouts, not least the WT + Warp distribution packs, which have distributor, budget etc etc listed + brief distribution summary paragraphs. There are multiple tags + links list screenshots at the end, + some good egs of past student vids.

'how would it be distributed as a real media text'

A (2019) STEPPED GUIDE TO ANSWERING WHO WOULD DISTRIBUTE YOUR FILM

A NOTE ON THE CREATIVE ASPECTS

I highly recommend using the ...Millionaire quiz template for this as the creative part of the answer (perhaps add a director Q+A at festival or Curzon member screening). Then clearly address the question in any combination of blog post, ppt/Prezi, video, following the points below. We'll look at an example in a lesson.

1: SHOW YOU UNDERSTAND THE TERM
How is distribution distinct from the other parts of the film cycle (production, exhibition)? What does a distributor do that is different from what a production company, or a cinema, does?

2: IF IT WAS A TENTPOLE MOVIE; BIG 6...
Before exploring how it might work for your (presumably) low budget film, look at who dominates film distribution. Look for a graph/stats on the big 6 (7? 5? its a fluid industry: Lionsgate; Universal/20C Fox merger) and their share of UK, US, global box office. Explain the tentpole strategy, what Elberse calls the Blockbuster strategy (any quotes from her book would be good, she does include a film industry case study).

Screenshot UK/US/global current weekly or annual top 10 that includes a column for distributor to help establish their utter dominance as an ongoing fact. Make sure you check ownership of any names you're not familiar with (they'll probably be a big 6 subsidiary!!!).

CIE EVALUATION Q2a AUDIENCES

you can find more on the Evaluation overall in this hub post. 

OCR Q4 AUDIENCE: Who would be the audience for your media product?
OCR Q5 ATTRACT AUDIENCE: How did you attract/address your audience?

- CIE Q2a 'how does your product engage with audiences'

Marketing is part of distribution, but you can also consider marketing here, explore how your film MIGHT be marketed. It is advantageous if you have set up any spin-off social media, but can also think about your blog and YouTube channel as 'real-world' means of engagement.

Consider the active steps that might have helped promote and gain publicity for, awareness of, your film.
Attracting an aud doesn't just mean using glamorous actors! How did you publicise, promote your film? Did you engage in viral marketing, releasing entertaining snippets during production? Teaser clips? Preview screenings with a sample target audience (perhaps hoping that they'd generate more publicity through word-of-mouth, as well as providing key feedback on what was/wasn't working for the target aud)? Behind-the-scenes featurettes? Interactive blog features? What social media did you use? Use screenshots from FB (just ensure you protect any personal info!!!), Twitter etc, + from YouTube showing comments/no. of views (you can include my channel too for this).

A good starting point, one you will have blogged on from existing films: how you framed (and communicated to the audience) who the central protagonist is - point-of-view shots, central framing, angles...

Have you used narrative enigma to draw in and 'hook' your audience?

Have you used humour (perhaps a false scare)?

What knowledge would a viewer need to follow your preferred reading?

Have you employed regional accents, dialect? Slang [aka 'teen skatz'; give specific egs!]?

Remember: representations are relevant here - briefly note how your choices here touch on your audience.

Presumably you've provided the audience with a 'priviliged pov' (they can see more than any single character can; s-rev-s is one common eg, but also opening est. shots), but perhaps you've included specific pov shots (or others, eg tracking) to signify the protagonist? Are we encouraged to identify and/or sympathise with one particular character (perhaps they're on screen first/more often; we get their povs?)

Is there any focus on the body? Laura Mulvey, a feminist critic, argued that audiences are typically positioned as male; the camera lingering on a female body positions us as a male, heterosexual viewer.

Have you used specific genres of music?

Have you used sound to lead the audience, but (espec for horror) also as an example of genre signifiers which much of your target audience might enjoy? Which other genre signifiers have you used?

Have you employed gore or (within the limitations of a school production) sexual content to attract an aud (refer back to the male gaze)?

Have you used intertextuality? (references to existing texts, eg posters within a room you've shot in; character names - if you want to explore some theory, this is an example of postmodernism)

You can AND SHOULD add some self-critique: 'here we tried to ... but this wasn't completely successful'

UK-EQUIVALENT STUDENT EXAMPLES:
Poppy: vodcast which could be much better illustrated, but is a succinct breakdown of the target audience:

Here Poppy uses YouTube's annotation tool to good effect!


Molly: blog post that isn't so well presented but is thorough and clearly demonstrates a lot of exam-centred learning too.
Here Molly uses the YouTube annotation tool - and its a smart move to make this clear as she does!!!


Use p.12-15 of guide:

CIE EVALUATION Q1b REPRESENTATIONS

you can find more on the Evaluation overall in this hub post.

OCR Q2 REPRESENTATIONS: How does your media product represent particular social groups?

- CIE Q1b 'how does it represent social groups or issues'

DIRECT EXAM LINK:
This is essentially practice for the first half of your exam.
You need to apply both elements of semiotics:

• specific and precise denotation
• analysis of possible connotations 

UK-EQUIVALENT STUDENT EXAMPLES:
Kate: a clear vodcast with a transcript provided:


Poppy: vodcast and transcript; the key strength is a tight focus on how the choices reflected genre knowledge and there intended to reflect the desires and expectations of the target audience


Molly: blog post - combines analysis of the common categories with a character by character breakdown

Work through the embedded PowerPoint below for a range of suggested theories and terms

THE STUART HALL ISSUE:
How YOU planned to represent and have audiences respond to people and places in your film is not necessarily how they did - it would be useful to include some audience feedback and reflection on this. Where was there polysemy that enabled some audience members (perhaps of certain demographics: gender? age? nationality?) to give a negotiated or even oppositional reading?

REPRESENTATION OF WHO OR WHAT? + AUDIENCE ISSUES
You can approach this question in two fundamental ways: tackling one category of representation at a time OR separately analysing each character and place in turn.

CIE EVALUATION Q1a CONVENTIONS

you can find more on the Evaluation overall in this hub post.

CIE Q1a 'how does your product use or challenge conventions' 
OCR Q1 CONVENTIONS: In what ways does your media product use, develop or challenge forms and conventions of real media products?
 
ILLUSTRATING YOUR ANSWER
Its a good idea to use screenshots of blog posts and links lists as well as from film openings - keep making it clear how much you've researched and how well you've applied this! SHORT clips from existing texts are legally fine under the fair usage copyright law, but longer clips just risk your video being blocked. Only use the sound from a clip if its absolutely necessary - and consider cutting in and out of the clip's sound, or editing the audio levels to make sure your voiceover is clear.
It is good practice to clearly identify films - but if you're covering too many it may be too time-consuming to keep adding titles. I discuss vodcast design in this post.

There are many excellent examples of UK OCR answers on the related Q1, e.g. Molly: plain post, but detailed. Poppy: vodcast + transcript. Kate: vodcast + transcript. Here's Kate's (2013):

Below: a playlist of some of my vodcasts on film openings; you can see how you can quickly go into considerable detail on seemingly small topics if you wish to.


Below: the opening shot of the trailer shows a 9-way splitscreen effect I used for my 2014 documentary film; you can use this technique for any number of screenshots/clips too (with or without a freezeframe behind)
 

2 SUGGESTIONS FOR ANSWERING THIS QUESTION

NOTE: These aren't especially creative approaches, but both do require useful application of technology. You might want to think of more creative approaches, or simply include a segment which is creative (like an ad break during your vodcast, ads for movies from/a book on your genre etc - neatly gets across conventions?!).

Researching your GENRE

If you are going to get marks for research and knowledge you need to clearly evidence your grasp of the genre(s if hybrid) you are working in. That would include:

• useful genre resources: books + book chapters (or even samples through Amazon inside, googlebooks, kindle free sample etc); websites; newspaper sections; specific articles; fansites; YouTube videos, playlists, channels
• films to analyse - and which you can actually access! Every group should look at least 10 from the genre - its a good idea to include Warp and Working Title in your search! - but the level of detail you blog on these can vary
• history: key films, directors, stars, companies
• conventions, including specific character types and narrative devices
• distinct (from general examples) film opening conventions
• typical age rating 
• typical budgets and casting
• box office record and critical standing

If you're working on rom-com or horror (especially slasher) then look for tags but also the blogs on these, eg BritCinema blog: rom-com, slasher.

OPENINGS
Examine at least 10 within your group, and clearly summarise any distinctive elements or genre conventions you often see within openings for your specific genre. This often means particular narrative approaches and structures (perhaps a more detailed version of Todorov's concept - like Nowell's slasher structure) and character types (that may be also fit within Propp's model but have specific names for the genre: eg jock, cheerleader, scream queen, final girl).
You can again use a mix of detailed single film overviews and individual elements such as titles or sound.
This research really needs to be ongoing - it doesn't matter if it is simply ONE detail from a film, keep blogging on any findings that might influence your work. Editing is often improved by revisiting and reviewing openings you've looked at - if you pick up something new, add it into a fresh post, keep evidencing both your journey and how your research and knowledge is being applied.


FINDING RESOURCES
Amazon is a good place to start a book search, so too Googlebooks ... but also your Library. Use chapter lists as well as book indexes to search for useful chapters or sections on particular films or directors. Books mostly won't use the word 'genre' in their title, so you'll need to experiment, and look at the categories your results appear in.

Its a good idea to identify Working Title and Warp movies from your genre!

Following initial research and feedback make sure you can access any films you've shortlisted to analyse. If ordering any DVDs or VoD, make this part of your film budgeting, and don't delay.
Many quality newspapers like the Guardian will have a section for articles on a particular film genre - look for links lists on my genre blogs, or search (eg guardian horror film helped me find this).

Reading box office columns (I also recommend The Guardian for this, as they cover UK, US and global) will help you find some very specific, recent analysis; is a good, reliable source; is helpful to deepen your understanding for the exam too. You can click through the column listings or try searches like guardian gant horror film.

Fansites (and social media pages) can be useful to help show how you've used and integrated a range of technology (evaluation question 4), including for audience feedback - but be aware that the level of language used on many online forums can be an issue. A sample search: facebook horror movie fans.

Be careful with the quality of sources. A search like slasher film conventions brings up lots of Prezis and PowerPoints on Slideshare - the quality is VERY variable! Make sure you ALL include some respected academic books as part of your research to ensure you don't rely on such material.

You can find the most recent, and upcoming listings by searches such as cinema release schedule 2016 and can try adding country or genre to this to narrow it down (eg slasher films release 2015). Sites you'll be familiar with like BoxOfficeMojo and The-Numbers will provide detail like this as well as all-time box office by genre. IMDB is another good source for lists. There are also many sites like FirstShowing dedicated to listing film releases. You can also look for a wider range with searches like horror films released since 2010.

You can gauge the critical standing of a genre by looking up the RottenTomatoes score of a sample, or doing a wider search.

You can dig deeper into distribution with searches like these:

• horror films proportion theatrical
• horror films proportion theatrical release
• rom-com films straight-to-dvd
• rom-com film DISTRIB* (the * means you get results from all terms that start distrib)

Giving your film a WORKING title

From the earliest stage, any film production project needs to be given a name.
That name may very well change.
It may change more than once.
There may even be name changes for different markets (see Coz Greenop's story!) - US/UK distributors often use different titles.
But there is ALWAYS a working title by which to refer to the project.

There are many famous examples of movies that changed titles at any point in the pre-production, production, post-production or distribution phases (a distributor is staking money on successfully marketing a film, if they think the title is harming the branding they will change it):

• Halloween was conceived of as The Babysitter Murders - the producer had the idea that everyone experiences babysitting, and managed to get John Carpenter to come up with an actual script for this very basic idea
• Scream was initially Scary Movie - a name then used for the postmodern satire on Scream
• Huge hit and franchise starter Alien may well have flopped if its working title had been retained: Star Beast!

You can find many more examples (including from your specific genre) through a simple search (which you can trying modifying for narrower results).

CINEMATOGRAPHY Tips for low light shoots

http://nofilmschool.com/2016/03/reduce-noise-basic-tips-shooting-low-light

Rule of thirds challenged

See http://nofilmschool.com/2016/03/rule-thirds-really-all-its-cracked-be.

Film PITCHING guide from executives at SXSW

 See the main pitch guide here. Pitch tag.

A hit team of Hollywood producers discussed the art of pitching at a SXSW (the Texas festival) session. Quotes are from the article by Liz Nord (2016) How Not to Pitch a Movie: Production Execs Tell All.

NB: the article contains an image which may be considered disturbing/NSFW (poor choice from a great site).

I did learn a new term from this myself: sizzle reel! Read on [click the read more] to find out what that is!

Last year, Shaked Berenson's company got 28 scripts from agents, double that number from managers, and slightly more from producers. About ten times that number were unsolicited. 

Epic Pictures Group made five films that year.
Berenson and his fellow SXSW 2016 panelists, who have decades of Hollywood producing experience between them, gave a few pointers. The group included Gudrun Giddings, CEO of G4C Innovation; Travis Stevens, CEO of Snowfort Pictures (whose film Teenage Cocktail is playing at this year’s fest); and Winnie Kemp, Director of Development at Super Deluxe/Turner.

USEFUL TECHNOLOGIES Soundcloud Divshare + embedding podcasts/MP3s

See this post for a guide on getting an embed code for audio uploads, and on resizing that embedded player.

USEFUL TECHNOLOGIES: Prezi + other PowerPoint alternatives

Something you need to consider for your Evaluation - and use at earlier stages of blogging too.

See this post.

USEFUL TECHNOLOGIES: Free infographics tools

A great option for attractively presenting some of your research and analysis; see this post.

USEFUL TECHNOLOGIES: Google calendar

Great way to show your use of technology as well as to help evidence time management (and organisation of cast to boot if you share this with cast!!!), so just the three assessment criteria this can help with then!

Conal (A2 2014-15) produced his own guide, which you can read here. This group embedded their calendar at the bottom of the blog, a smart idea - I clicked back to December 2014 to get the screenshot below:

USEFUL TECHNOLOGIES: Gadgets to add to your blogs

YOUR BLOG WILL SOON HAVE THESE GADGETS...
We will be adding some initial gadgets; you should be adding more as your blog grows. You are marked on Use of ICT, Presentation (of blog), and communication skills; these help with all of these, and will also make your blogs more helpful for you too.

You access 'gadgets' through LAYOUT and then clicking on ADD A GADGET. After you add each gadget drag them below your blog archive (unless its introductory TEXT or IMAGE of yourself or, later, the group) and SAVE ARRANGEMENT.

1: RSS FEED: Many websites enable you to display hyperlinked lists of recent articles by providing a link for a 'RSS feed'. If you can't see this you can always try adding /rss to the end of a website/page link and see if it works here. This helps make your blog more of a hub for your learning. When going through the steps just now (to generate screenshots), for example, I noticed an article on Richard Curtis and rom-coms which will be useful for your exam! try adding (and modifying) this link: http://www.theguardian.com/uk/film. Remember: once you're done click save to keep the RSS feed, then drag it below your blog archive and click SAVE ARRANGEMENT along the top.

USEFUL TECHNOLOGIES YouTube tools playlists embedding

See this post for help (previewed below).

IDENTS an overview

I'm not going to much content to this post - instead, use the IDENTS label/tag from the tag cloud on this blog.

At the time of writing 4 posts were tagged with 'idents'.

You can also find a links list with plentiful useful links to help accelerate your research on these.

WHAT RESEARCH SHOULD I DO?
You needn't spend too much time on this. You can present your findings as a standard, illustrated post or as a short vodcast (I've done a vodcast on this topic, see below) - which you can then re-use later as an element for your Evaluation work.

Your research should include looking at 10 or more examples (you could split this up if working in a group), and answering these questions. DO note countertypical, unconventional examples too, especially if you intend to challenge conventions:

SWEDING: Tyrannosaur practice exercise

I've blogged on this before, but I'll bring together all you need into this post...

YOUR TASK: Take the archetypal Warp Films production Tyrannosaur, with its deeply flawed working class protagonist, disturbing social realism, low budget (mostly financed through grants and UK TV pre-sale of rights), lack of stars, critical acclaim (including TIFF) and US distribution issues contributing to a low box office ... and flip it into an equally archetypal Working Title production!

WT have produced well over 100 movies, so have worked in every genre and presented many depictions of Britain ... but you are focusing on an exaggerated snapshot of how the nature of this film, its characters, the setting/mise-en-scene, perhaps even the music, would change if this was made by them.

Your Tyrannosir swede will be rather silly, but will include versions of key scenes from the opening of the actual film. You will blog your screenplay, storyboards and any other preparation, and clearly outline how your ideas reflect your knowledge of both companies - using specific examples as illustration where possible (just as you would in the exam: EAA, with EX, and T).

Sweding is a concept that emerged from Michel Gondry's comedy Be Kind Rewind, starring Jack Black. Black's character enters a video store(!) and the magnetism he carries wipes out all of the video tapes ... so, he shoots new, no-budget versions. As part of the film's promotional campaign the audience were invited to submit their own daft 'sweded' films through a website, and the concept continues to inspire some very clever (and some not so!) UGC.

BE KIND REWIND TRAILER: